Sipping Juice Grape… Today we talk about environment! Project Ita.Ca. ® (Italian Wine Carbon Calculator)

During my days of vacation in the lush land gardesana I said to myself: "Cinzia these days just relaxing ... lake, readings and talk ".  At these just I can not give up, in unless there is my dear friend and doctor Enzo Primerano con l’anestesia… ma totale 😉

Va be’, Now notice the jokes that we start with my story!

One morning he is chatting with Adriano Liloni in his club in Moniga "The Subversive of Taste", more than a name a program, but you will understand it going ;-),  after doing a bit 'of my classic folklore failing to stop myself I asked: “Adriano, listen a little '... but a niche of the right ones, with the right people ... and especially do "typical" visit, us?" Bellows,  names proposed many ... My curiosity but snapped when he said the name of a manufacturer "grape juice”.  I remember as a little girl in Treviso as I followed my uncle Edward in the vineyard, often I wondered: "Uncle, but because if the grape is a fruit can not be transformed into a juice?”.  He answered me that he was made to make wine, and the issue is closed.

But since, as they say, Curiosity is the engine of knowledge, keys inserted and ready ..., via!!

The Cascina Belmonte è un’azienda agricola che fonda la sua attività vitivinicola su un approccio di rispetto dell’ecosistema e di conservazione del territorio. Sette ettari di vigneto a Muscoline in provincia di Brescia, where I took a leisurely stroll while waiting for my guide, Enrico Di Martino, holder and agronomist.  Henry explained it in his vineyards is not used any herbicide treatment, insecticide, antibotritico ... so it points to a clean wine,  enough to wash the grapes before vendemmiarla!

The ecological vision in the vineyard favored the adoption of natural strategies that link to the respect of biodiversity aimed at environmental protection, It is a subject very dear to me and that I wanted to deepen.

• Henry, you want to talk about it the project Ita.Ca.® (Italian Wine Carbon Calculator) designed to measure Carbon Footprint. What goals do you prefiggi adhering?

The project Ita.Ca.® is a project of national importance aimed at monitoring and reducing emissions corporate greenhouse gas.

The objective of the work is that of measuring the so-called carbon footprint, or the quantification of greenhouse gas emissions in company wine, with simultaneous identification of the areas greatest impact within the entire production process, and areas to be targeted more effectively through concrete actions and circumscribed, for the reduction of emissions themselves.

In a time when, also consumer choices are increasingly oriented to support environmentally friendly products and chains, It assumes greater importance the ability to provide clear information on practices and processes, so also the consumer with his choices can reward companies and territories involved in the search for a possible environmental sustainability. Being winemakers is an old commitment which today it involves strenuous opposition to the impoverishment of the territories, viable only thanks to the exploitation of natural inclinations, and achievable only in the presence of an essential economic and environmental sustainability of production processes. Conservation and development of the area are the starting point of a careful viticulture, able to exploit with intelligence, respect and foresight available resources, and to get closer to a concept of full sustainability.

I was thirsty, and then saw that I had to drive ... and we all know that drivers should not drink… a grape juice was perfect!  Henry, He explained that this soft drink is produced with 100% di frutta, no added sugar, Preservative free, without coloring and without heat pasteurization.

• Henry I like the idea of ​​doing a grape juice?

L’idea mi è scattata durante un viaggio in bicicletta in Inghilterra. Avevo una grande sete, and drinking a juice I got a pleasure so intense and unexpected that I immediately thought of my raw material: l’uva. This was the seed, the initial idea, the blink! From that moment it was as if he had opened up a world that I could not ignore! Create the best possible grape drink has become a 'necessity'. It’ game research in that direction ... Bring that experience in the glass so pure and true that only the fresh fruit and natural can give.  The study and the work of the next three years they were then taken to the "of UVA".

• What is the difference between non-alcoholic wine and grape juice?

It’ totally different from the interpretation of the grape wine, but equally representative and respectful of the generous qualities of this fruit of UVA, drink a simple and revolutionary… It is the fruit juice and nothing else. And 'because it does not undergo fermentation WITHOUT ALCOHOL, and therefore does not need to be alcohol-free as alcohol content of the wine is not UVA. And 'grapes pressed as it is, brought to full maturity by nature itself. The cold treatment that undergoes, fulcrum of its innovative production process, perfectly preserves intact the properties of the original fruit.

• I appreciated your juices flavored. You want to tell how did you arrive at these combinations?

Merlot-Merlot-lemongrass-ginger and anise-licorice, I am the result of a further search of flavors and nutritional facts with chef David Garbin. Together we wanted to give our products in two different purity appeal, combining quality and digestive stimulant herbs and spices used they put available, to those already contained in grapes. They were born the two flavors that give a strong character of UVA, staff, and that appeal to adults as an aperitif or as a dessert.