Tourism "Green". Italian to like more and more!

Agrinatura Winter 2015 - Grass Lariofiere (CO)

It has just successfully completed the winter meeting of Agrinatura, the show dedicated to the food chain and animal Italian. Focus on small producers, through tastings and workshops, They occurred giving useful information to visitors for spending more and more aware and close to agriculture.

Among the insights treated to table Conviviality (the space dedicated to conferences and the show cooking), I have followed with great interest the intervention of Andrea Camesasca, Delegate for Tourism of the Chamber of Commerce of Como. Theme tourism "green", una scelta di viaggio che raccoglie sempre più consensi. Lo dicono i numeri: 4 Italian on 10 opting for a holiday connected to nature. ‪#‎GreenTourism‬‬‬‬‬

Should invest in tourism, but it requires changes, which in part depend on us, our spirit and our upbringing. Italy is a nation with a rich landscape, historic and artistic, which is confirmed by well Fifty certified sites Unesco. Soil conservation, l’agricoltura, the cuisine based on local and rural tourism, sono settori strategici che vanno costantemente promossi e agevolati.

In this regard I quote the words of Agrinsieme, coordination was born in 2013 representing companies and cooperatives CIA, Confagricoltura, Copagri Alliance and agri-food cooperatives: "The Italian agricultural landscape is a great resource. Between rural tourism and induced typical eno – 800 indications of origin recognized between wines and food products and over 9000 specialties – our campaigns are worth more than 10 miliardi di euro l’anno, not to mention the more than 50 billion worth of agricultural production which follows on those soils”. A heritage that each of us has a duty to protect, per se stesso e per le generazioni future.

The task of the institutions is to improve the safety, services and infrastructure, deficient especially in the south. The 66% the expenditure of international tourism is in northern Italy. Lombardy counts 33 milioni di presenze, Sicily 14 million. Sardinia, an island among the most beautiful in the world, 10 million. Data that make you think…

Si può fare di meglio…

In welcoming improving the hotel offer. Sono in netto calo le richieste relative ad alberghi con una o due stelle, mentre da dati Istat, aumentano gli hotel a tre e quattro stelle. In un mercato globale è importante garantire la qualità rimanendo però competitivi.

In accessibility investendo in servizi che favoriscano il turismo di persone diversamente abili. More than 80 million in Europe and 650 million worldwide. A duty and a right guaranteed by Article 7 the Global Code of Ethics for Tourism: "The possibility of direct and personal access to the discovery and enjoyment of the planet is a right to which everyone in the world should be able to enjoy equally; the increasingly extensive participation in national and international tourism will be considered as one of the best possible expressions of the steady increase in leisure time and shall not be impaired in any way. "

In mapping and geo-localize paths. Il turismo verde va a pari passo con gli sport all’aria aperta: jogging, ciclismo, nordic walking, equitazione, trekking, arrampicata, canottaggio, etc..

In conveying a sense of belonging, an important signal for tourism. Se non si crede nel proprio territorio è difficile promuoverlo e favorirlo.

Investing in improving its infrastructure network interconnection. We are more and more online, connected with the world, quick to share and review. Rendere tutto questo più facile rappresenta una grande opportunità.

As he pointed out by Andrea Camesasca, It could do a lot to promote tourism, such as reinvest in the many disused structures presenti sul nostro territorio. Molti lo hanno già fatto, convogliando energie e risorse per favorire la nascita di luoghi aggreganti di cultura, di storia e di cibo legato alla tradizione.

The 2016 è alle porte. We'll make? Who knows… Certainly each of us can do his part, even with simple everyday actions.